Analysis of brand equity effect on purchase intention in online travel booking website, study case: Tiket.com

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Analysis of brand equity effect on purchase intention in online travel booking website, study case: Tiket.com

the media which published the award also released the top brand index score which shows that Tiket.c - Personal Name;

The competition between online travel booking websites is getting tougher. Brand equity is an important factor need to be considered in acompetitive market

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B02573 (Rack Thesis) Available

Detail Information

Series Title: -
Call Number: 2573
Publisher: : Swiss German University., 2017
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): brand association
Specific Detail Info: -
Statement of Responsibility: Marketing Magazine

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