Developing market research tool and procedure to identify prospective market of PT XYZ
The purpose of this research is to know which cities that have prospective markets by starting the analysis from all of 33 provinces in Indonesia. It may help PT. XYZ to decide which city is suitable for expansion. This research uses the methodology of market research by designing market research tool and procedure. Which is in this research use Analytic Hierarchy Process (AHP) as a tool and the step of AHP as a procedure. The research is divided into two phases of scoring. It starts from analysing all of 33 provinces in Indonesia to know which three best provinces with the highest weight of scoring. After that
B02453 | 2453 | (Rack Thesis) | Available |
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