Analyzing brand awareness, brand image, health motivation, and brand trust towards purchase intention (a case study of Tropicana Slim instant noodle)

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Analyzing brand awareness, brand image, health motivation, and brand trust towards purchase intention (a case study of Tropicana Slim instant noodle)

Tropicana Slim was no where to be seen as a Top Brand in the category of instant noodle - Personal Name;

Instant food is the food that become famous in this globalization era. One type of instant food that has biggest demand in the world is instant noodles. Indonesia has the second largest demand on instant noodles by the population. This create an aggressive industry in instant noodle with the number of competitor in the market. Tropicana slim came to the industry with their uniques selling point which is a healthier noodle due to their less salt

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B02534 (Rack Thesis) Available

Detail Information

Series Title: -
Call Number: 2534
Publisher: : Swiss German University., 2017
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): whereas other Tropicana Slim product won Top Brand
Specific Detail Info: -
Statement of Responsibility: and less calori product. According to Top Brand Awards Indonesia

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