Analysis of consumer attitude towards paid subscriber behavior using fishbein model in streaming-music industry: a case study comparing Joox and Spotify

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Analysis of consumer attitude towards paid subscriber behavior using fishbein model in streaming-music industry: a case study comparing Joox and Spotify

through questionnaire as the media. Qualitative approach is also conducted - Personal Name;

This thesis identifies which attributes significantly affect paid subscriber behavior of music streaming industry

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B02529 (Rack Thesis) Available

Detail Information

Series Title: -
Call Number: 2529
Publisher: : Swiss German University., 2017
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): through in-depth interview with the music industry
Specific Detail Info: -
Statement of Responsibility: it determines the attribute that has significant affect in order to maintain and continually increase their market in Indonesia especially in Jakarta by focus on develop a strongest attribute affectin

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