Deciphering word-of-mouth in social media : text-based metrics of consumer reviews

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Deciphering word-of-mouth in social media : text-based metrics of consumer reviews

Zhang, Zhu - Personal Name; Li, Xin - Personal Name; Chen, Yubo - Personal Name;

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Publisher: Missouri : ACM Transactions on Management Information Systems., 2012
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Language: English
ISBN/ISSN: 2158-656X
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Subject(s): Word-of-mouth
Consumer reviews
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