Product comparison networks for competitive analysis of online word-of-mouth

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Product comparison networks for competitive analysis of online word-of-mouth

Goes, Paulo - Personal Name; Zhang, Zhu - Personal Name; Guo, Chenhui - Personal Name;

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Publisher: mou : ACM Transactions on Management Information Systems., 2013
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Language: English
ISBN/ISSN: 2158-656X
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Subject(s): Word-of-mouth
Consumer reviews
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