Implementation of data mining in a marketing section in an automotive manufacturer and distributor company

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Implementation of data mining in a marketing section in an automotive manufacturer and distributor company

Mulawarman, Oki Andipara - Personal Name; Anoraganingrum, Dwi - Personal Name; Primaranu, Agung - Personal Name;

As one of major automotive companies in Indonesia, DaimlerChrysler have to compete with their competitor. To maintain their brand images, they want to increase their market share and improve their market position. One of the ways to obtain these objectives is helping them to do price positioning activity by providing data mining model and its supporting tools to support this activity.rnrnThis thesis will give the initial concept about data mining model that will be used in Sales and Marketing Department. The initial concept will cover:rn- The proper data warehouse schemarn- Data mining tasks and techniques that can be use in this modelrn- The suitable type of OLAP according to data warehouse schemarnrnImplementation of the initial concept will also be covered in this thesis. Tool that will be used in the implementation of the initial concept is SPSS Base for Windows version 13. Hopefully, this thesis will give DaimlerChrysler some advantages to build their data mining model and to implement it in their daily activities.

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B00056 (wh) Available

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Series Title: -
Call Number: 56
Publisher: : Swiss German University., 2005
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
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Edition: -
Subject(s): IT
Specific Detail Info: -
Statement of Responsibility: -

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