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Strategic issues in marketing 3G technology: a case study of PT. Indosat, tbk

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The purpose of this thesis is to investigate the strategic issues in marketing 3G telecommunication technology in Indonesian market, especially in cellular Industry. The study takes PT Indosat, Tbk as a case study. Since there are some operators that compete in 3G market in Indonesia, Indosat must have effective marketing strategy to compete with other providers. rn This research is conducted by using the data from primary as well as secondary sources. A survey was conducted on 100 respondents, consisting of 82 customers, 10 IT consultants, and 8 from the employees of PT Indosat, Tbk. The study is qualitative in nature. rn The case study approach being pursued in this study is based on Sekaran (2003). The case study analyses the competition, market share, and marketing mix. A SWOT analysis is also performed in thesis to better identify the strategic issues in 3G market. rnThis study reveals that strategic issues in marketing 3G include cost and revenue, technology, product features and market characteristics. In this research, these issues are analyzed in conjunction with the marketing mix concept. The study demonstrates that PT Indosat, Tbk faces challenges in 3G technology and therefore the strategic issues must be carefully addressed by implementing appropriate marketing strategy.

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Availability

B00124

(wh)

Available

Detail Information

Series Title

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Call Number

124

Publisher

: Swiss German University., 2006

Collation

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Language

English

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

IBA

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