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Analysing the e-advertising and its increasing role in the media business industry - a study case of xyz digital and online advertising agency

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As online technology advances and number of internet users grow each day, advertising has become something that cannot be separated from them. Though lots of researches have been done about e-advertising, but not much of them are about e-advertising in Indonesia. This thesis itself is a study of e-advertising in general; its usage, benefits, limitations, other elements, and its role in advertising industry in the world and in Indonesia.rnrnThe sources of data and information are from interviews with a representative of a digital and online advertising, literature research, and observations.rnrnE-advertising itself is divided into few more media, such as web advertisement, email advertisement, search engine advertisement, mobile advertising, and so on. Because of its broad sense, this thesis is focused on web advertising and email advertising; but some other media will also be briefly discussed here.rnrnWith this study, I expect that the readers can realize the hidden potentials of online business -especially in its advertising industry-, and take benefits of them. Benefits are for the websites owners, advertisers, advertising agencies, and even for the internet users. I hope that you can enjoy reading the rest of this thesis and learn something new.

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Availability

B00226

(wh)

Available

Detail Information

Series Title

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Call Number

226

Publisher

: Swiss German University., 2007

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

IBA

Specific Detail Info

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Statement of Responsibility

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