Analysis of the CRM database system in the property agent business to create competitive value: a case study of PT. Jerry Tan Residential Indonesia

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Analysis of the CRM database system in the property agent business to create competitive value: a case study of PT. Jerry Tan Residential Indonesia

Zuardi, Gunawan - Personal Name; Lawoto, Evia Carline - Personal Name;

The purpose of this study is to analyze and design a CRM database system to improve service which eventually will help to maintain long term relationship with the company's existing customers and potential customers better and in the end, support CRM strategy. The current business process of JTResi is very traditional. Customers' data are basically stored in the agents' minds.rn

rnNotes: CD crash

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B00229 (wh) Available

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Series Title: -
Call Number: 229
Publisher: : Swiss German University., 2007
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
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Edition: -
Subject(s): IBA
Specific Detail Info: -
Statement of Responsibility: -

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