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An analysis of the change in Hyundai's marketing strategy in Indonesia

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In this thesis, the author is doing a research on Hyundai-Indonesia automobile industry because Hyundai-Indonesia is now being more aggressive in marketing their products. This thesis describes the change in marketing strategy after year 2004. The author will also find out the employee's motivation in running their new strategy. The author will collect data by doing some researches in the company, library, internet, distributing questionnaires to the customers and by interviewing the employees of Hyundai-Indonesia. The author is going to collect data about the company's goal, strategy, company's total sales, market shares, rank, employee's motivation and customer's perception about the company's strategy. In the end, after the author collect the results and analyzed it, Hyundai-Indonesia strategy did not improve their sales because their strategies were deliberately used to build better brand image to the customers. However, Hyundai-Indonesia's strategy did work well and customers are starting to realize the existence of Hyundai brand.

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Availability

B00247

(wh)

Available

Detail Information

Series Title

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Call Number

247

Publisher

: Swiss German University., 2007

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

IBA

Specific Detail Info

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Statement of Responsibility

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