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A field study of entrepreneurship in the handicraft industry in kasongan village, yogyakarta: the internationalization process

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The objective of this research was to identify the internationalization process in Small and Medium Enterprises in Kasongan, a renowned pottery cluster in Yogyakata province. Primary data were collected through questionnaires from 43 entrepreneurs and 15 in-depth interviews were taken from the questionnaire respondents. The interviews also conducted with the Regional Head of Cooperation, Manufacture and Trade Service and Head of Executants Unit to discover the contribution of government institutions in internationalization process.rnrnBased on the U-Model, this research found that Kasongan cluster markets the products internationally via independent agents. Next, the I-Model explained that most of the enterprises in this study were on the active involvement" and "committed involvement" stages which had export ratio to sales 10-39% and more than 40% respectively. However

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Availability

B00253

(wh)

Available

Detail Information

Series Title

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Call Number

253

Publisher

: Swiss German University., 2007

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

activeness to find international buyer

Specific Detail Info

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Statement of Responsibility

enterepreneurs' education level

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