print

The analysis of marketing strategies of the dharmawangsa after its detachment from the rosewood group

---

The Dharmawangsa, a very prestigious boutique hotel with a defined range of products and services, since the last two years has been independently managing its own operation. After its detachment from its former group, The Rosewood Hotels and Resorts, The Dharmawangsa has certain strategies in doing its business. One of these strategies is the marketing strategy which will be the main topic to analyse in this thesis. The marketing strategy will be thoroughly discussed based on what the Dharmawangsa has done with its products, price, place, and promotion. Further analysis will deal with its positioning in terms of market, competition, and branding. Marketing strategy of the Dharmawangsa also consists of the way it is performing its current and new programs. The partnership and affiliation with certain establishments also constitute a marketing strategy which will help the management perform the business with a higher capacity. Based on this marketing mix, the strategy for marketing of the current independent Dharmawangsa shall be revealed. These strategic steps will then be supported with the guests' very own opinions to enable the researcher to see the marketing strategy from both parties' perspectives, that of the guests' and the management's.

---

Availability

B00273

(wh)

Available

Detail Information

Series Title

-

Call Number

273

Publisher

: Swiss German University., 2007

Collation

-

Language

English

ISBN/ISSN

-

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

HTM

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment