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A study of the consumer attitude towards Syariah insurance in Indonesia

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The primary purpose of this research paper is to analyze consumer attitude towards Syariah insurance in Indonesia based on study of customers from several Syariah insurance company including PT. Asuransi Allianz Life, Manulife and Takaful Indonesia; customers of conventional insurance and common consumers. This study is using quantitative and qualitative method; and in the form of descriptive exploratory design. The researcher is finding out about the consumer attitude towards Syariah insurance by test the market about the knowledge and information gathered from this industry, the reason they interested and the benefits they might receive. The low level of consumer's knowledge toward this insurance can become a reference by the Syariah insurance industry to have an improvement in the marketing sector.

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Availability

B00366

(wh)

Available

Detail Information

Series Title

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Call Number

366

Publisher

: Swiss German University., 2008

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

IBA

Specific Detail Info

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