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A study of the impact on misleading advertising by budgeted airlines to Indonesian consumers - a case of Air Asia

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The purpose of this study is to get detail information regarding the impact of misleading advertising by budgeted airlines on consumers in Indonesia. It is also intended to see whether the company, which implement this type of advertising, receive more cost or benefits through this. A case study on PT. Indonesia Air Asia is used and analyzed.rnrnObservation and interview will be done to collect qualitative data, which include the background reasons of using the type of advertising that may mislead customers. Questionnaire, financial data, and other numerical information will be used for quantitative analysis. To support this study, informal interview and questionnaire distribution will be conducted in Jakarta. rnrnThe results of the questionnaire and the financial information will be the key elements for making conclusions.

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Availability

B00385

(wh)

Available

Detail Information

Series Title

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Call Number

385

Publisher

: Swiss German University., 2008

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

IBA

Specific Detail Info

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Statement of Responsibility

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