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Marketing mix strategy analysis of PT. Trade Servistama Indonesia based on the implementation of marketing strategy for Knorr bumbu dasar from PT. Unilever Indonesia tbk

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Every distributor has its own marketing strategy to distribute and sell every principle's product. Each principle has its own marketing strategy for its products. This thesis will discuss about PT. Trade Servistama Indonesia as distributor of Knorr products, which PT. Unilever Indonesia Tbk. as its principle.rnrnPT. Trade Servistama Indonesia is a distributor and logistics provider. This distributor not only distributes Knorr products, but also other products such as B29, Paseo, Nice Tissue, and Frisian Flag. PT. Trade Servistama Indonesia is also logistic provider for Energizer and Cosmos. In the next year, PT. Trade Servistama Indonesia will also be the logistics provider for Yamaha Motor parts.rnrnThe purpose of this thesis is to study whether the current marketing strategy implemented by PT. Trade Servistama Indonesia for Knorr Bumbu Dasar" is optimal or not in term of distribution and sales. Through this discussion

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Availability

B00403

(wh)

Available

Detail Information

Series Title

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Call Number

403

Publisher

: Swiss German University., 2008

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

-

Edition

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Subject(s)

from interview from PT. Trade Servistama Indonesia

Specific Detail Info

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Statement of Responsibility

which may benefit us when we face any other similar situation.rnrnA descriptive study is taken under this thesis. The study is taken from two perspectives

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