Analysis of value creation towards business performance: a case study of a local brand: the little thing she needs ""
The competition rate in Indonesia fashion industry is rapidly increasing. Companies sellingrnfashion items like shoes and clothes have to create values to be unique for customers. Thernpurpose of this study is to analyze value creation and the indicators involved in a local shoesrnbrand: The Little Things She Needs and its implications towards business performance. Itrnalso analyzes SWOT of TLTSN and determines the suitable strategy to be pursued to face therngrowing market. This is a mixture of quantitative and qualitative research with both primaryrnand secondary data from questionnaire distribution
B01944 | (Rack Thesis) | Available |
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