A case study of market trend in hotel x""
Hotel industry has been a significant media in supporting tourism. The industry has survived for ages and still going strong until today. The industry is also affected with several changes due to aging. Market trend is one of the factors that affect a hotel. The purpose of this paper is study the change in market trend, determine the extent to which how far the market trend affects the hotel, and appeal the strategies of Hotel 'X'. The research methodology used in this paper is qualitative. The author gathered the information through in depth interview. In conclusion, several strategies of Hotel 'X' in surviving the market trend are appealed.
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