The Effect of media promotional towards tourists buying decision: case study of inbound tourist (fit) in Bali

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The Effect of media promotional towards tourists buying decision: case study of inbound tourist (fit) in Bali

Kardono, Erix - Personal Name; Manik, Dewanta - Personal Name;

This research is conducted to find out a phenomenon behind the success of Bali to recover after terrorism attack in Bali bombing 2002 and 2005. To be as 'still' one of the best islands in the world after those terrorism actions is a need to be researched. The main purpose of this paper will research the phenomenon from media influence point of view. How big is the effect of media towards tourists buying decision will be researched and also what media is the most effective to reach the consumer.This research will use inductive, descriptive and quantitative methods. This research will gather data from questionnaire as primary source and also journals, internets, newspapers as secondary sources. The data then to be analyzed using excel's PH stat. The result of this research shown that Internet is the most effective media and more than 50% respondent come to Bali because of the media.

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B00415 (wh) Available

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Series Title: -
Call Number: 415
Publisher: : Swiss German University., 2008
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): HTM
Specific Detail Info: -
Statement of Responsibility: -

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