Analyzing the impact of nu green tea to the existing bottled tea category

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Analyzing the impact of nu green tea to the existing bottled tea category

Sarnipati, John Rapasa - Personal Name; Sjafei, Netta J. - Personal Name;

In this globalization era, the increase in business competitions has made companies more ravish in applying their business strategies. To come out as a winner in the competition, company must be able to give its customers satisfaction. Nu Green Tea as a new product in beverage category can attract the market. rnThis research seeks to prove the effect of each marketing mix and marketing strategy implemented by Nu Green Tea toward to the existing bottled tea category. Hypothesis testing is performed through descriptive statistical analysis and parametric, namely Pearson Correlation. Result of the research indicates that variant, quantity, health concern, trend, and promotion have a significant effect to the willingness to purchase product.

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Series Title: -
Call Number: 476
Publisher: : Swiss German University., 2009
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
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Edition: -
Subject(s): IBA
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