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A study of consumer attitude towards intellectual property rights violations in the music industry in Jakarta: a case of piracy

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Nowadays, the citizens of Indonesia are aware of the opportunity to purchasernIndonesian music at a lower price. They seem to have accepted piracy with openrnarms; embracing every advantage it offers without thinking of the consequences forrnthe music industry, government and even society. Instead of buying original copies,rnmany have come to the conclusion that buying/downloading illegally is an easy wayrnto save money. However, the money saved by consumer is of course incurred as a lossrnby the music industry. The number had already amounted up to IDR 1.122 quintillionrnin 2007 for the government alone and is still rising (Bisnis.com, 2009).rnThe research found that consumers of pirated music are most likely to believe thatrnnegative impacts of piracy are relatively low. Furthermore, they also considered thatrnthe existence of social agreement regarding piracy makes piracy justifiable. Thernresearch has also found that most pirated music consumers feel that illegal music isrnbeneficial for the society, enabling everyone to enjoy music and that illegal music hasrnattributes such as price advantage and varieties of music that the original versionsrnsometimes do not have. Lastly, the research has found that buyers and non-buyers?rnattitude differ considerably.

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Series Title

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Call Number

555

Publisher

: Swiss German University., 2009

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Language

English

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Classification

NONE

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Subject(s)

IBA

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