The study of customer relationship management effectiveness in building brand loyalty

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

The study of customer relationship management effectiveness in building brand loyalty

Tannus, Merlinda - Personal Name; Zuardi, Gunawan - Personal Name;

The study will analyze how a business-to-business company manages their relationship with customer. Additionally, the author will explore the benefits from maintaining strong relationship with customer (CRM) in building brand loyalty for company. rnIn this study, the author analyzes the Customer Relationship Management process in one company. The author chooses an aquaculture company which is as shrimp exporter, PT XYZ. rnThe effectiveness of CRM in building brand loyalty is expected to facilitate the company in managing customer to have higher satisfaction level and developing them become loyal customers. Loyal customer will also be loyal to the brand. Brand loyalty will offer many remarkable benefits for company e.g. long term profitability and company sustainability.rnThe structure of this thesis will be started by analyzing marketing strategy of the company, customer relationship management process, other aspect related in building brand loyalty. The author conducts personal interview and distributes a customer satisfaction questionnaire to respondents.

Availability

B00572 (wh) Available

Detail Information

Series Title: -
Call Number: 572
Publisher: : Swiss German University., 2009
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): IBA
Specific Detail Info: -
Statement of Responsibility: -

Other version/related

No other version available

File Attachment

No Data

Comments

You must be logged in to post a comment