print

Analyzing consumer behavior of 21Cineplex (Cinema XXI): a project in Senayan Mall

---

The purpose of this research paper is to study the consumer behavior of Cinema XXI in Senayan Mall. It is mainly focus on the customer profile of Cinema XXI, buying decision factors of the customers, and their attitude towards the Cinema XXI. These consumer behavior elements will then be analyze to see if there is any correlation with the number of visits to Cinema XXI per month. rnThis research uses both qualitative and quantitative approach method. The primary data is obtained by distributing questionnaires, which will then be analyzed by using statistical instrument such as correlation, regression, Z-test, The data is interpreted based on statistical term, theoretical perspective and logical explanation.rnAfter analyzing the data that are obtained, it showed that there are correlations and are significant between the consumer behaviors to the number of visits to Cinema XXI Senayan Mall. rnIn conclusion, it is recommended that Cinema XXI should improve their services and facilities.

---

Availability

B00590

(wh)

Available

Detail Information

Series Title

-

Call Number

590

Publisher

: Swiss German University., 2009

Collation

-

Language

English

ISBN/ISSN

-

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

IBA

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment