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Analysis of the success and/or failure of visit Indonesia year 2008 program - case study: the impact of visit Indonesia year 2008 to Bangka as ongoing developing tourism destination

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Tourism is acknowledged as world fast developing industry. More and more new destinations emerge, the tendency of tourism market demand also changes from a traditional 3Ss destinations (sea, sun, and sand) to in addition, a more experiential and new places that provide leisure, excitement and adventurous experiences as well as education Consequently, Tourism marketers face a great challenge in this competitive market that makes promotions crucial factor. Visit Year campaign is one type of promotion used by several destinations in promoting their countries. One of these countries is Indonesia who had launched its promotion years in 1991, in 2008 and in 2009. VIY is a campaign to develop tourism, create awareness and attract foreign visitors to visit. The objective of this thesis is to find out if the program Visit Indonesia Year 2008' has been successfully implemented to support Indonesia's tourism and whether it has a significant impact to support the tourism developing regions. In this case Bangka Island is the focus of the study. The research method used is the inductive evaluative method. This study uses both qualitative and quantitative data which consists of two independent variables. The data collected is combination of literature research form book

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Availability

B00593

(wh)

Available

Detail Information

Series Title

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Call Number

593

Publisher

: Swiss German University., 2009

Collation

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Language

English

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Classification

NONE

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Edition

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Subject(s)

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Specific Detail Info

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Statement of Responsibility

seminar papers

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