Strategic innovation toenhance small - medium sized enterprises performance: a case study of batik banten
Strategic innovation is vital in running a business to develop and to enhance SMEsrnperformance. The purpose of this study is to measure both tangible and intangible factorsrnand its impact towards SMEs performance. This study is a descriptive research which isrnsupported by both qualitative and quantitative methods. Qualitative data is gatheredrnthrough Focus Group Discussion (FGD) and in-depth interviews
B01942 | (Rack Thesis) | Available |
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