The impact of celebrity endoresement towards brand knowledge and business performance in e-commerce

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The impact of celebrity endoresement towards brand knowledge and business performance in e-commerce

has a positive but weak influence and moderate significancerntowards business performance. The weak - Personal Name;

Celebrity endorsement has been widely used by many different types of retailrncompanies to promote a brand or product. The goal for this endorsement could vary

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B01939 (Rack Thesis) Available

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Series Title: -
Call Number: 1939
Publisher: : Swiss German University., 2015
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Language: English
ISBN/ISSN: -
Classification: NONE
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Statement of Responsibility: there is little research regarding the use of celebrityrnendorsements in E-commerce companies. The emergence of E-commerce companiesrnis the effect of the rise in the use of technology and the Interne

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