Marketing mix strategy of frozen yogurt company towards customer purchase decision: case study of sour sally and tutti frutti at senayan city

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

Marketing mix strategy of frozen yogurt company towards customer purchase decision: case study of sour sally and tutti frutti at senayan city

Tanner, Anthony - Personal Name; Sjafei, Netta J. - Personal Name;

The purpose of the research is to study the marketing mix strategy of frozen yogurtrncompanies. The author will analyze the different marketing mix implemented by eachrncompany and what specific marketing elements that influence the customer purchaserndecision the most. Qualitative and Quantitative Research method will be applied inrnthis thesis. The information that was gathered consists of primary data and secondaryrndata that collected from interview, questionnaire, internet, and other supportingrnmedia. For Sour Sally, the marketing mix strategy elements that mostly attracts therncustomer is the promotion element, on the other hand for Tutti Frutti, place is thernmarketing mix elements that influence customer to purchase the most. In conclusion,rnthe percentage of customer who likely to re-purchase the product for Sour Sally isrn64% and Tutti Frutti is 59%.

Availability

B00669 (wh) Available

Detail Information

Series Title: -
Call Number: 669
Publisher: : Swiss German University., 2010
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): IBA
Specific Detail Info: -
Statement of Responsibility: -

Other version/related

No other version available

File Attachment

No Data

Comments

You must be logged in to post a comment