Factor that make GSM prepaid card advertisement attractive from a Jakarta public perception

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Factor that make GSM prepaid card advertisement attractive from a Jakarta public perception

Suryatanjung, Audrey Iswantelly - Personal Name; Sjafei, Netta J. - Personal Name;

This thesis examines the advertisement attractiveness for each GSM prepaid card. The purpose of this thesis is to know significant factors that make each GSM prepaid card advertisements attractive in public perception, to understand the relationship between attractive advertisement to usage and increase in customer for year 2007 ? 2008. After the significant variables and relationships are obtained, they will then used as a benchmark for the regression model. From this analysis supported by statistical method, it can be known that XL has better performance in advertisements and increase in customer for year 2007 ? 2008 than its competitors, even though the market share is not as large as its competitors.

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B00671 (wh) Available

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Series Title: -
Call Number: 671
Publisher: : Swiss German University., 2010
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): IBA
Specific Detail Info: -
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