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The Application of Manfred Max-neef's fundamental human needs in the value proposition of a product: a study case of PT. Nanggala Ekaputra

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The influences of emotional value on a product have recurrently been widely discussed in the analysis of a product in its extended form (Kotler, 2009). This is due to the dynamic changes in the relationship between customer and product. No longer can it be said that products are merely solutions to a problem or need. Numerous recent studies have shown that customer satisfaction encompasses a much wider scope than what was initially felt. The purpose of this research is to look more deeply into the emotionally perceived parameters that customers use to grade their experience, as opposed to the objective impression retained about the functionality of a product. Through the understanding of these parameters for judgment, the paper hopes to decode what factors improve customer experience. It is expected that this paper will provide the necessary checklist model for a creative elaboration of the value proposition of a product, as a means to improve customer experience from the perspective of the fulfillment of human needs. Published articles regarding customer experience, as well as the Manfred Max-Neef theory of 9 (nine) fundamental needs, form the initial parameters for this study in the food and beverage outlet, PT Nanggala Ekaputra. The company is located in Jakarta, Indonesia, and goes by the commercial name of ?The Trip?.

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B00764

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Available

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Series Title

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Call Number

764

Publisher

: Swiss German University., 2010

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Language

English

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Classification

NONE

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Subject(s)

IBA

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