The implementation of mobile commerce strategy and its potential impact to the customer behavior of indonesian air asia customer

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The implementation of mobile commerce strategy and its potential impact to the customer behavior of indonesian air asia customer

Salimun, Aaron - Personal Name; Hidayat, Nila K. - Personal Name;

This thesis examines the relation between mobile commerce strategy implementation and the impact to the indonesian Air Asia customer. Mobile commerce as one of the latest marketing strategy implemented by Air Asia has been satisfactory in result. It is driven by the nature from the researcher to put this topic on board. This research uses quantitative and descriptive approach. The data that is gathered from the questionnaires will be summoned in the SPSS to then later be correlated, in order to answer the research question. It is concluded that there are positive impacts between variables. The implementation of mobile commerce strategy does have an impact to the customer behaviour of Air Asia customer.

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B00775 (wh) Available

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Series Title: -
Call Number: 775
Publisher: : Swiss German University., 2010
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): HTM
Specific Detail Info: -
Statement of Responsibility: -

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