Marketing strategy analysis of the first Japanese restaurant in Indonesia

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Marketing strategy analysis of the first Japanese restaurant in Indonesia

Tjondrowidjojo, Dean - Personal Name; Zainal, Munawaroh - Personal Name;

The purpose of this research is to analyze how the concept of marketing strategy is generally implemented at Kikugawa Restaurant, Jakarta. Analyzing how Kikugawa restaurant generally implements the concept of marketing mix and investigate how they serve and satisfy their customers and deal with their competition. This thesis writing used the qualitative and quantitative method. The research methodology requires gathering relevant data from specified documents, interviews and also from questionnaires. Compiling those databases in order to analyze the material and discover an understanding about how can the marketing strategy become very important to be implemented in Kikugawa restaurant. At the end, we should know what are the most powerful marketing strategies that help the restaurant maintain their presence until today.

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Series Title: -
Call Number: 780
Publisher: : Swiss German University., 2010
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): HTM
Specific Detail Info: -
Statement of Responsibility: -

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