Marketing mix influencing generation y purchasing behavior toward their selection of restaurant

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Marketing mix influencing generation y purchasing behavior toward their selection of restaurant

The purpose of this research is to identify if the marketing mix has any influence onrnGeneration Y purchasing behavior toward their selection of restaurant. This researchrnuses a quantitative methodology which questionnaires were constructed andrndistributed and the data was analyzed using Statistical Package for the SocialrnSciences (SPSS) with multiple regression. This research found that Millennialsrnpurchasing behavior can be influenced as much as 40.6% by marketing mixrncombination. The “people” variable give the highest contribution

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B01990 (Rack Thesis) Available

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Series Title: -
Call Number: 1990
Publisher: : Swiss German University., 2015
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Haryuni, Ribka
Saroso, Pudyotomo A.
Specific Detail Info: -
Statement of Responsibility: -

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