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The impact on ict toward consumer behavior in purchasing product : case study focus on the use of ict by travel agents

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The purpose of this research is to observe the impact of Internet to tourism business and its market-buying pattern. The research will focuses on travel agencies and travelers in Jakarta. The research approach applied in this study is a combination of deductive and evaluative research. It begins with the hypothesis, followed by the observation and description to collect the data and then test hypothesis against the data. Today information communication technology has immensely progressed. What occurred and is still happening is an evolution in which travel agencies as well as travel consumers are each adapting to meet changing conditions. The IT development offer opportunities to consumers to personally access to various travel information and enable them to directly book and purchase the travel products through internet. This seems to create the tendency of travel consumers to be less dependent on agencies. From the survey conducted, online system does bring impact to Jakarta travel agencies performance, but not to consumer buying pattern.

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Availability

B00864

(wh)

Available

Detail Information

Series Title

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Call Number

864

Publisher

: Swiss German University., 2011

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

HTM

Specific Detail Info

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Statement of Responsibility

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Other version/related

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