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Market feasibility study for beta-glucane product

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This thesis focuses on the strategy of marketing that will be used for promote B- Glucane product. B-Glucane itself is useful for low cholestrol and keep the body healthy which should be good for human?s health. This thesis is conducted in order to analyze the market feasibility of B-Glucane, evaluate the right market segmentation and also to determine in what kind of factors that can increase sales of Beta-glucane. The methodology that researcher will use are mostly based on questionnare and interview. It will be explained more detailed on chapter 3 of this thesis. The result of the research will be found from those data gathering. It can give the explanation of the market analysis of Beta-Glucane product, which consist of the product?s process, consumer analysis, and market segmentation. Those analyzes must be done in order to gain understanding about the information that must be known before we implement the right marketing strategy. Because in this section, my concern is trying to introduce the product and deliver them to consumer, so marketing mix plays very important role. I will doing the market analyze based on 4P (Product, Price, Promotion, Place) which can give big influence to consumer buying decision. On the last chapter of this thesis, I try to make conclusion about what I have found on precious chapter and reccomend suggestion for improvement.

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Availability

B00954

(wh)

Available

Detail Information

Series Title

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Call Number

954

Publisher

: Swiss German University., 2011

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

IBA

Specific Detail Info

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Statement of Responsibility

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