The influence of heritage tourism marketing programs on tourist motivations toward future behavioral intentions case study: borobudur temple

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The influence of heritage tourism marketing programs on tourist motivations toward future behavioral intentions case study: borobudur temple

rnmore variety and creativity of marketing programs are needed to attract bothrnpotential and repeat - Personal Name;

The reason to conduct this research is to analyze the influence of heritagerntourism marketing programs on tourist motivations toward future behavioralrnintentions. This research involves 129 local and international tourists whornwere visiting Borobudur during data collection from 9-10 May 2015. Primaryrndata for this research used quantitative method using Likert scale and datarnwas collected by distributing questionnaire and also supported by interviewrnresults. The secondary data was obtained through books

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B01979 (Rack Thesis) Available

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Series Title: -
Call Number: 1979
Publisher: : Swiss German University., 2015
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
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Statement of Responsibility: rnand online articles. The results found that heritage tourism marketingrnprograms influence tourist motivations and tourist motivations influence futurernbehavioral intentions as they are predicted t

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