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An analysis of business strategy to compete in the same business industry: competitive advantage of aviation industry in Indonesia - the case study of Garuda Indonesia in comparison to Airasia Indonesia

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Aviation industry has shown an increase in the industrial area and makes it as arnpromising business area. The numbers of airlines operator has and creating a highrncompetition in the aviation industry. The purpose of this research is to examine therneffectiveness of competitive advantage as the business strategy in the aviationrnindustry in Indonesia.rnThe methodology of this research will be conducted by qualitative and quantitativerndata. The qualitative data will be gathered through observation, industrial data andrnlogical explanation. The quantitative data will be collected through survey that will berndistributed to airlines customers.rnFurther more, the result from data collected and analysis will be based in making thernconclusion. It can be concluded that different 4Ps in each company can be therncompetitive advantage of the strategy resulting different revenues. Recommendationrnfor the object of the research also will be provided at the end of the study.

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Availability

B00973

(wh)

Available

Detail Information

Series Title

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Call Number

973

Publisher

: Swiss German University., 2011

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

IBA

Specific Detail Info

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Statement of Responsibility

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