Analyze agent performance in PT. Prudential Pru Smart Synergy
The primary purpose of this study is to analyze agent performance in PT. PrudentialrnPru Smart Synergy. As the author aware in the booming economy in Indonesia andrnthe need of protection to individual, the Insurance Industry is one of industry thatrngrowing significantly in last decade.rnSince the growing of industry is related with the agency performance and also itsrnagents, therefore the author wants to know why there are some agents that cannot bernsuccessful and why there are successful agents.rnThe author compared agents? total number of selling to identify which agents that arernsuccessful and what factors that support him to become a successful agent. Besidesrnthat, the author also compared from the length time they become an agent with theirrncommission that they get from Prudential in a month. Also the author identify whyrnthey wants to become an agent, what factors that supports them to become an agentrnright now.rnThis research study can help PT. Prudential Pru Smart Synergy to improve theirrnnumbers of selling through their agents? performance and make customers believe tornbuy this product with agents from PT. Prudential Pru Smart Synergy.
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