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The Promotional mix strategies to increase the sales in Starbucks in Teras Kota Mall in BSD City Tangerang

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This thesis is aims to Study on Starbucks in Teras Kota Mall in BSD City Tangerang. Therngoal of the research is how to increase Starbucks sales in Teras Kota Mall and how tornimprove the customers loyalty to Starbucks in Teras Kota Mall.rnThis thesis is a descriptive study. There are two perspectives in this thesis, it consist ofrnqualitative and quantitative research. The data collected are from the interview with thernmanager of Starbucks Teras Kota Mall and the questionnaires that were answered by 100 customers of Starbucks. The conclusion of the study is that the Starbucks in Teras Kota does not attract more customers can be attributed the following reasons:rn1. The Starbucks in Teras Kota is facing competition from two other Starbucks in BSD. i.e in Alam Sutera and in Summarecon Mall.rn2. Customers also feel that it is more convenient for them to go to Starbucks atrnSummarecon Mall, as there are more things to do for them at that mall.rnHowever, basically the customers are happy with the service that Starbucks provided torncustomers, Starbucks is considered fast and efficient in servicing the customers. Therncompany should maintain or improve their performance, so that their customers remainrnloyal.

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Availability

B00988

(wh)

Available

Detail Information

Series Title

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Call Number

988

Publisher

: Swiss German University., 2011

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

IBA

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