The Impact of logo design towards customer's brand image perception: a research of logo shapes and colors in the hotel industry

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The Impact of logo design towards customer's brand image perception: a research of logo shapes and colors in the hotel industry

it can be concluded that applying certain shapes and colors inrnthe logo design can help hotel indus - Personal Name;

Brand image is how a brand perceived by the customer that shaped by certainrnattributes of the company. Corporate Visual Identity (CVI) is a visible elementsrnof a brand

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B01974 (Rack Thesis) Available

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Series Title: -
Call Number: 1974
Publisher: : Swiss German University., 2015
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Language: English
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Classification: NONE
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Statement of Responsibility: whilerncolors affect the brand image perception with a percentage of 92.4%. Basedrnon the result

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