Enhancing modified cassava flour (mocaf) to enrich variety of indonesian traditional snack

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Enhancing modified cassava flour (mocaf) to enrich variety of indonesian traditional snack

Riyanti, Isabella - Personal Name; Hidayat, Nila K. - Personal Name;

Mocaf is a product derived from cassava flour that uses the principles of cell modification of cassava by fermentation. While Indonesian traditional snack is an important component of the culinary heritage of Indonesia, because it contains element of symbolism. This research will finding out the level awareness of Indonesian traditional producers toward Mocaf, identify the potential opportunity of Mocaf as ingredients for Indonesian traditional snacks, and to identify marketing strategy for familiarizing people with Mocaf. The qualitative and quantitative analysis is conducted in this study. The primary data is collected by distributing questionnaire to the Indonesian traditional snack producers. The secondary data is gained from books and websites.The result analysis of this research shows that Mocaf has enrich the variety of Indonesian traditional snacks, but level awareness of Mocaf among Indonesian traditional snack producers are low. So to overcome this problem, government and Mocaf producers must do 8 p?s marketing strategy intensively.

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B01001 (wh) Available

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Series Title: -
Call Number: 1001
Publisher: : Swiss German University., 2011
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): HTM
Specific Detail Info: -
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