Analysis of student preferences in the decision making process for a student boarding house - study case: Swiss German University and Prasetiya Mulya Business School students

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

Analysis of student preferences in the decision making process for a student boarding house - study case: Swiss German University and Prasetiya Mulya Business School students

Tejakusuma, Wisnu - Personal Name; Zainal, Munawaroh - Personal Name;

EduTown is an education district that attracts students not only from Tangerang area, but Jakarta, Bogor, Depok, Bekasi or even outside Java. Some of those students need a temporary accommodation to support their activities during the university year. This research tried to find out those students? preferences in selecting a boarding house, so that the boarding houses meet the needs of students. Those preferences were determined using the four P?s of marketing mix. This research is a descriptive research using quantitative and qualitative approach. Qualitative data was obtained through observation and in-depth interview, while the quantitative data was obtained through questionnaires. Observation to existing boarding houses was done in order to be a guideline in making questionnaire. Questionnaires were distributed to semester two students of Swiss German University and Prasetiya Mulya Business School students and then the result was then inputted and analyzed using SPSS 17.0 and AMOS 18.0. In-depth interview was addressed to marketing of BSD City in order to strengthen the questionnaire result. For Swiss German University students, the most influential of four P?s in marketing mix was product, whereas price for students of Prasetiya Mulya Business School. The boarding house itself must give the students opportunity to pay cash and make periodically payment with the purpose of attracting students of both universities.

Availability

B01008 (wh) Available

Detail Information

Series Title: -
Call Number: 1008
Publisher: : Swiss German University., 2011
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): HTM
Specific Detail Info: -
Statement of Responsibility: -

Other version/related

No other version available

File Attachment

No Data

Comments

You must be logged in to post a comment