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An analysis the corelation between marketing mix 4p and decision making process of choosing provider telecommunication (gsm pre-paid) product and service - the case study of telkomsel and xl

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Telecommunication industry has shown an increase in the industrial area and makes it as a promising business area. The numbers of telecommunication operator has and creating a high competition in the telecommunication industry. The purpose of this research is to analyze the effectiveness of marketing mix that later on will influence consumer behavior and resulting in the decision making process of the customers.rnThe methodology of this research will be conducted by qualitative and quantitative data. The qualitative data will be gathered through observation and internal data of the company. The quantitative data will be collected through survey that will be distributed to GSM telecommunication users (Telkomsel and XL).rnFurther more, the result from data collected and analysis will be based in making the conclusion. It can be concluded that different 4Ps in each telecommunication company had been giving the influence to consumer behavior as in consumer choice. Recommendation for the object of the research also will be provided at the end of the study.

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Availability

B01103

(wh)

Available

Detail Information

Series Title

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Call Number

1103

Publisher

: Swiss German University., 2012

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

IBA

Specific Detail Info

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Statement of Responsibility

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