Measuring the efficiency performance of customer relationship management based on cloud computing in PT. Columbindo Perdana

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Measuring the efficiency performance of customer relationship management based on cloud computing in PT. Columbindo Perdana

Palawita, Sarasati Putri - Personal Name; Kho, I Eng - Personal Name; Gaol, Gord Lumban - Personal Name;

Customer Relationship Management is one of IT strategy to improve market share. Cloud computing is “internet computing”, can be defined as the capability to rent a server or many servers and run a geophysical modeling application on the most powerful systems available anywhere and anytime. PT. Columbindo Perdana implement CRM based on cloud computing hoping that this system can help the company to achieve company objectives. The purposes of this thesis are to identify the CRM based on cloud computing performance. Using Balance Scorecard will compare between the current level of system and the company target. Periodically in evaluating the system help in increasing system performance. The research methodology use Triangulation method, a term that describing about combining both quantitative and qualitative method. This method will be support by interview with the Sales manager, IT manager and IT staff, and questioner to fleet user. Source of data was primary and secondary. The research found that the implementation of CRM based on Cloud Computing in PT. Columbindo perdana was success to achieved company target.

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B01182 (wh) Available

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Series Title: -
Call Number: 1182
Publisher: : Swiss German University., 2012
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): IT
Specific Detail Info: -
Statement of Responsibility: -

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