Analysis of local food opportunities in the global market: case study of caramelized beef curry (rendang)

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

Analysis of local food opportunities in the global market: case study of caramelized beef curry (rendang)

Sabrina - Personal Name; Hidayat, Nila K. - Personal Name; Pasasa, Linus - Personal Name;

The popularity of “Rendang” opens challenges to global market penetration. The objective of this study was to identify Indonesian local food growth opportunities in the global market, to analyze SWOT of “Rendang” and to measure the global consumer perception level towards “Rendang”. Focus Group Discussions (FGD) with SMEs and industry players as well as survey to foreigners in Jabodetabek are done to gather data. The study reveals that there are opportunities for “Rendang” in the global market. Using the SWOT Analysis, the study found that “Rendang” has substantial strengths and opportunities, and should implement an aggressive strategy. Using the T- Test, the study found that there is a positive level of perception from global consumers towards “Rendang”. Recommendations include the standardization of “Rendang”, training and educating SMEs, and strategies to develop “Rendang”cooking sauce products to suit the global market.

Availability

B01220 (wh) Available

Detail Information

Series Title: -
Call Number: 1220
Publisher: : Swiss German University., 2012
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): IBA
Specific Detail Info: -
Statement of Responsibility: -

Other version/related

No other version available

File Attachment

No Data

Comments

You must be logged in to post a comment