Analyzing the customer satisfaction for an all you can eat buffet restaurant; a case study in Restaurant X

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Analyzing the customer satisfaction for an all you can eat buffet restaurant; a case study in Restaurant X

Juliadi, Steven - Personal Name; Soeprapto, Vishnuvardhana S. - Personal Name;

This research is intended to enable the all you can eat buffet restaurant operator to respond to customer's need with a better understanding. The quantitative method is used in order to obtain findings through Statistical Package for the Social Sciences (SPSS) 15.0 Windows version. The result of the study reveals the demographic characteristic of the target market, as well as their awareness toward the selected all you can eat buffet restaurant, in addition to the three top factors that significantly influence customers to dine at the same restaurant. The study functions as a development tool that grants the opportunity for the all you can eat buffet restaurant operators to improve their quality.

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Series Title: -
Call Number: 1241
Publisher: : Swiss German University., 2012
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): HTM
Specific Detail Info: -
Statement of Responsibility: -

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