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The power of word of mouth marketing: a case study of a successful story of maicih cracker

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Word of Mouth is considered as the most credible information source for consumers to help them in their decision making. The usage of social media also influences the word of mouth marketing in spreading the message widely and quickly. By using Maicih cracker as a case study, the study aims to find out how word of mouth marketing works in promoting new product and how social media works in the process of word of mouth marketing. Through Focus Group Discussion, the study finds out that Word of Mouth Marketing helps the product promotion, especially new product, such as Maicih cracker. Word of Mouth about Maicih cracker is spread among youth and raises curiosity about the product. Besides, the study also finds out that Word of Mouth Marketing process is supported by social media, which in this case is Twitter. Maicih cracker uses Twitter as the main social media to promote and as an information centre of selling location of Maicih cracker.

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Availability

B01287

(wh)

Available

Detail Information

Series Title

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Call Number

1287

Publisher

: Swiss German University., 2012

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

PR

Specific Detail Info

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Statement of Responsibility

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