Development of an IT-based framework for social media marketing in Swiss German University

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Development of an IT-based framework for social media marketing in Swiss German University

Priyambodo, Bagus Eko - Personal Name; Widiputra, Harya Damar - Personal Name; Purnama, James - Personal Name;

In IT or Business, there is an issue about Social Media Marketing usage is increasing to gain website traffic through Social Media. In addition, using Social Media as a tool of marketing is relatively inexpensive rather than other marketing campaign. When knowing that Swiss German University still does not use Social Media Marketing as their marketing campaign yet. The primary purpose of this research paper is to design and propose a Social Media Marketing Framework that has a possibility to improve the current marketing situation by implementing Social Media Marketing. As a result, It might significantly increase the student intake rates that enrolled in Swiss German University.

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B01288 (wh) Available

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Series Title: -
Call Number: 1288
Publisher: : Swiss German University., 2013
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): IT
Specific Detail Info: -
Statement of Responsibility: -

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