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Analyze marketing mix strategy on dosing pump product: in case of PT. XYZ

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As world 14th largest country in the world, Indonesia has a lot potential, especially in natural resources. Water, as one of most important resources in the world, must manage carefully in order to prevent of a shortage. Water treatment is one of the ways to manage water to keep it sustainable and PT. XYZ is one of the company that provide products and services for water treatment in Indonesia. The main purpose of this research is to analyze the influence of marketing mix strategy on dosing pump in PT. XYZ revenue. Dosing pump is one of PT. XYZ product which has high demand in Indonesia market. The study is based on quantitative research from PT. XYZ internal data and analyzed with multiple regression analysis. The results explained that place and price strategy of PT. XYZ in dosing pump have significance influence on PT. XYZ revenue. PT. XYZ is suggested to maintain and improve their marketing strategy in order to gain more revenue in the future, which will benefit for the company.

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Availability

B01314

(wh)

Available

Detail Information

Series Title

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Call Number

1314

Publisher

: Swiss German University., 2013

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

IBA

Specific Detail Info

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Statement of Responsibility

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