The Effect of marketing communication strategy by PT JM Mutu Utama on client's buying decision

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

The Effect of marketing communication strategy by PT JM Mutu Utama on client's buying decision

Perangin-angin, Loina Lalolo K. - Personal Name; Rahman, Muhammad Azhar - Personal Name; Pasasa, Linus - Personal Name;

Marketing communications activities is a strategic tool that can form the customer support for company or in other words, will further increase the chances of market from product that marketed by company. This study is try to identify marketing communications strategy, analyzing the buying decision made by clients, and identifies the dominant attribute in PT. JM Mutu Utama. The research was conducted by distributing questionnaires to 100 respondents, which is PT JM Mutu Utama clients. The data collected is primary data derived from questionnaires performed with a Likert scale to obtain the 100 respondents with SPSS Version 11.This result showed that variable marketing communication strategy on buying decision in PT. JM Mutu Utama consist of: Personal Selling have positive and significant, Promotion have positive and significant, and Direct marketing have positive and significant.

Availability

B01408 (wh) Available

Detail Information

Series Title: -
Call Number: 1408
Publisher: : Swiss German University., 2013
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): IBA
Specific Detail Info: -
Statement of Responsibility: -

Other version/related

No other version available

File Attachment

No Data

Comments

You must be logged in to post a comment