The Impact of the customer perception and customer experience in social media house restaurant, bar, and wine post Jakarta towards purchase intention

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The Impact of the customer perception and customer experience in social media house restaurant, bar, and wine post Jakarta towards purchase intention

Leo, Rheza Ravelin - Personal Name; Sari, Synthia Atas - Personal Name;

The purpose of this research is to analyze the impact of customer experience and customer perception towards purchase intention Social House restaurant, bar and wine post in Jakarta. The data collection involved the distribution of 100 questionnaires to people who have dined in Social House. The data is processed using SPSS version 20 for both descriptive and statistical analysis. Statistical analysis uses the multiple regression analysis. The results show that both customer experience and customer perception have significant influence to the purchase intention in Social House, and that approximately 45% of variance in purchase intention can be directly attributed to change in customer experience and customer perception. Among the variables, customer experience has a higher correlation to purchase intention than customer perception.

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B01412 (wh) Available

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Series Title: -
Call Number: 1412
Publisher: : Swiss German University., 2013
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
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Edition: -
Subject(s): IBA
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